Clear River Games Shop

Details

Clear River Games is a publisher with love for classic retro games. As part of the Embracer/Freemode Group, they publish titles that appear in the US under the Limited Run banner.

As a strategic move, CRG wanted to sell direct to the public with a Shopify B2C presence, on top of their direct to retailers model.

With DEKIRU having built the Limited Run and SuperDeluxe Shopify sites, I had quite a few conversations with Ali at CRG discussing the pros and cons of a custom built theme for the site. Whilst a custom site would have been able to look completely on-brand and allow for custom layouts and data, the design and development time would delay any launch plans for months.

My suggestion was that an ‘off the shelf’ theme with customisations would allo CRG to get up and running, iron out shipping and distribution challenges (Sweden’s DHL is a unique beast!), as well as smoothly integrate the Purple Dot pre-order system and start selling.

Sales would then give a strong indicator to success, and we can then revisit the theme development with more concise data about what is working, and what customer’s may desire in the future. The revenue generated from early sales can then be invested back into the Shopify site for long term growth and development.